BalancePlus Speaks Out about "Broomgate 2.0"
BalancePlus has responded to recent controversy surrounding its Firm Foam 2.0 product, which has been the subject of debate in the curling community. The company emphasized that the product was developed in strict adherence to World Curling's specifications and has been fully approved for use since October 2024. BalancePlus argued that the performance advantages of Firm Foam 2.0 stem from innovation and not from any unfair competitive advantage, asserting that the product complies with all relevant regulations.
The company also addressed a proposal published by a rival company, which was signed by several teams primarily sponsored by that company. BalancePlus expressed concern that the proposal, which calls for changes to curling equipment regulations, was motivated more by corporate interests than by a genuine desire for fairness. The proposal was criticized for unfairly excluding Team Epping, who had been directly impacted by the issue, and for being endorsed by teams with potential conflicts of interest. Furthermore, some athletes were reportedly unaware that their names had been included in the proposal.
BalancePlus praised Team Epping for their professionalism and integrity in navigating the situation, stating that they had been unfairly targeted by initiatives focused more on brand competition than the core values of curling. The company reiterated its commitment to fairness and transparency in the sport and called for more inclusive discussions that would represent all voices, particularly those of teams directly affected by the issue. They stressed that such discussions should focus on the true spirit of curling, which is grounded in skill, respect, and fair play.
In its conclusion, BalancePlus reaffirmed its commitment to upholding the integrity of curling. The company emphasized that the future of the sport should remain open and fair, free from corporate influence and dishonest practices. BalancePlus expressed its dedication to maintaining the values of honesty and sportsmanship, standing by its products, and ensuring that curling remains a competition based on skill rather than corporate agendas.
